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Advertising spending in Lebanon stood at USD 160.1 million in 2016 compared to USD 190 million in 2015. It is distributed by sectors as follows:

  • TV stations: 48% (USD 80 million)
  • Billboards: 20.4% (USD 35.5 million)
  • Daily newspapers: 11.5% (USD 20 million)
  • Radio stations and websites: 8% (USD 14 million)
  • Magazines: 5.2% (USD 9 million)
  • Cinemas: 0.7% (USD 1.6 million)

(Source: The Monthly Bulletin of the Association of Banks in Lebanon, Issue 2-3, February-March 2017)  Yet, Information International fears that these figures are exaggerated.



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